Our Story

 Welcome to IMMORTAL PHYSIQUE Performance Apparel.

Immortal Physique is a Premium High-Quality Men and Women’s Fitness and Gym Apparel label. We are Australian owned and operate out of Brisbane, QLD.

Founded in 2022 by Ex - Professional Australian Baseball League Pitcher and current Bodybuilder, Paul Gibson.

Founder and CEO Paul started Immortal Physique with a simple vision: to create fitness apparel that not only performs, but also inspires and motivates. He saw a need for gym gear that was not only functional, but also fashionable and reflective of the active lifestyle he lives. With a large personal background in athletic clothing experiences,

Paul signed his first Professional Baseball contract and pitched on National TV in 1992 with the Gold Coast Dolphins and graduated high school in Coffs Harbour, N.S.W all in the same year. He learned from a young age the difference between high quality and low quality sports clothes, becasue as a proffessional, he wore nothing but the best from all the big name brands.

The origins of the Rising Phoenix in the logo began after Paul was struck down by sepsis of the blood three years ago. He was faced with a fight for his life, spending 3 1/2 months in the hospital on a drip of antibiotics to kill the poison in his blood. The fatality rate for this condition is incredibly high, with 4 out of 10 individuals dying without medical assistance after just 7 days.

Despite the odds, Paul refused to give up. He lay bedridden at home for 21 days, losing 14kgs before being found unconscious in his home at 2am and taken to the hospital, where he remained for 3 1/2 months. His tenacity and fighting spirit were on full display during this time, as he pushed himself to recover and regain his strength.

Even when the doctors wanted him to stay in the hospital for another month, Paul was determined to leave earlier. He was given a Pic Line into his bicep artery and changed his own drip at home for the last 2 weeks by himself, demonstrating his unwavering commitment to his recovery.

The doctors noted that Paul's exceptional level of fitness prior to becoming sick played a significant role in his ability to overcome such a life-threatening illness. He took that resilience and dedication to his health and turned it into a driving force to become even stronger and fitter than ever before.

That was the moment when the idea of the Rising Phoenix was born, a symbol of rising up and coming back better than ever. It became the hero logo for Paul's brand, Immortal Physique. He knew that what doesn't kill you makes you stronger, and that message was the foundation of the brand he created.

Today, the Rising Phoenix brand represents strength, resilience, and determination. It's a reminder that no matter what challenges we face in life, we have the power within ourselves to rise above them and emerge even stronger. Join us on this journey to becoming the best version of ourselves, and let the Rising Phoenix inspire you to reach new heights.

Paul's then began to create a Fitness and Gym brand that would inspire people to push themselves to be their best, both in and out of the gym. He quickly realized that this vision could only be achieved by focusing on quality over quantity with a positive message.

So, Paul set out to create products that would meet the highest standards of durability, comfort, and performance. We source the best materials, work with the best manufacturers, and put each product through rigorous testing to ensure that it met our exacting standards.

The result is a line of fitness gear that is both functional and stylish, with every product designed to help you perform at your best, no matter what your fitness goals may be.

After wearing many different sports, fitness and gym clothes over the last 35 years, Paul has learned a lot about the fabrics materials, stitching, functionality and longevity regarding what to use where. His 35 years of combined experience as an Athlete and Bodybuilder has resulted in Paul createing high quality, innovative designs, with great features and benefits for Immortal Physique customers.

Paul drew, cut out and sewed his own designs from home, converting his Cinema Room into an Office/design/sewing room and warehouse.

Before deciding to launch  Immortal Physique, Paul spent over 12 months doing his due diligence for all his future customers from In-depth research and development around the latest and greatest in fabric types, embroidery, thread types, sewing technology, logo applications and technology, functional designs, and accessories and much more.

Now combined with all his new knowledge and previous experiences, Paul poured his passion and expertise into building Immortal Physique from the ground up. Today, Immortal Physique is a thriving community of like-minded individuals who share Paul's vision for leading healthy, active lives. he has created and manufactured his first Collection called....'Rising Phoenix'‘.