Our Story

 Welcome to IMMORTAL PHYSIQUE Performance Apparel.

Immortal Physique is a Premium High-Quality Men and Women’s Fitness and Gym Apparel label. We are Australian owned and operate out of Brisbane, QLD.

Founded in 2022 by Ex - Professional Australian Baseball League Pitcher and current Bodybuilder, Paul Gibson.

Founder and CEO Paul started Immortal Physique with a simple vision: to create fitness apparel that not only performs, but also inspires and motivates. He saw a need for gym gear that was not only functional, but also fashionable and reflective of the active lifestyle he lives. With a large personal background in athletic clothing experiences,

Paul signed his first Professional Baseball contract and pitched on National TV in 1992 with the Gold Coast Dolphins and graduated high school in Coffs Harbour, N.S.W all in the same year. He learned from a young age the difference between high quality and low quality sports clothes, becasue as a proffessional, he wore nothing but the best from all the big name brands.

The origins of the Rising Phoenix in the logo began after Paul was struck down by sepsis of the blood three years ago. He was faced with a fight for his life, spending 3 1/2 months in the hospital on a drip of antibiotics to kill the poison in his blood. The fatality rate for this condition is incredibly high, with 4 out of 10 individuals dying without medical assistance after just 7 days.

Despite the odds, Paul refused to give up. He lay bedridden at home for 21 days, losing 14kgs before being found unconscious in his home at 2am and taken to the hospital, where he remained for 3 1/2 months. His tenacity and fighting spirit were on full display during this time, as he pushed himself to recover and regain his strength.

Even when the doctors wanted him to stay in the hospital for another month, Paul was determined to leave earlier. He was given a Pic Line into his bicep artery and changed his own drip at home for the last 2 weeks by himself, demonstrating his unwavering commitment to his recovery.

The doctors noted that Paul's exceptional level of fitness prior to becoming sick played a significant role in his ability to overcome such a life-threatening illness. He took that resilience and dedication to his health and turned it into a driving force to become even stronger and fitter than ever before.

That was the moment when the idea of the Rising Phoenix was born, a symbol of rising up and coming back better than ever. It became the hero logo for Paul's brand, Immortal Physique. He knew that what doesn't kill you makes you stronger, and that message was the foundation of the brand he created.

Today, the Rising Phoenix brand represents strength, resilience, and determination. It's a reminder that no matter what challenges we face in life, we have the power within ourselves to rise above them and emerge even stronger. Join us on this journey to becoming the best version of ourselves, and let the Rising Phoenix inspire you to reach new heights.

Paul's then began to create a Fitness and Gym brand that would inspire people to push themselves to be their best, both in and out of the gym. He quickly realized that this vision could only be achieved by focusing on quality over quantity with a positive message.

So, Paul set out to create products that would meet the highest standards of durability, comfort, and performance. We source the best materials, work with the best manufacturers, and put each product through rigorous testing to ensure that it met our exacting standards.

The result is a line of fitness gear that is both functional and stylish, with every product designed to help you perform at your best, no matter what your fitness goals may be.

After wearing many different sports, fitness and gym clothes over the last 35 years, Paul has learned a lot about the fabrics materials, stitching, functionality and longevity regarding what to use where. His 35 years of combined experience as an Athlete and Bodybuilder has resulted in Paul createing high quality, innovative designs, with great features and benefits for Immortal Physique customers.

Paul drew, cut out and sewed his own designs from home, converting his Cinema Room into an Office/design/sewing room and warehouse.

Before deciding to launch  Immortal Physique, Paul spent over 12 months doing his due diligence for all his future customers from In-depth research and development around the latest and greatest in fabric types, embroidery, thread types, sewing technology, logo applications and technology, functional designs, and accessories and much more.

Now combined with all his new knowledge and previous experiences, Paul poured his passion and expertise into building Immortal Physique from the ground up. Today, Immortal Physique is a thriving community of like-minded individuals who share Paul's vision for leading healthy, active lives. he has created and manufactured his first Collection called....'Rising Phoenix'‘.

Mission Statement

Immortal Physique HAS A VISION....to be known as:

the world’s leading apparel company that perfectly supports ALL Physique shapes and sizes, both men and women. Helping them to look, feel and perform at their highest level for the longest possible time”.

At Immortal Physique, we believe that quality is king. That's why we produce our fitness gear in limited quantities, with a focus on creating high-quality products that will stand the test of time.

At Immortal Physique, we believe that by producing our gear in limited quantities, we can maintain a focus on quality that sets us apart from other fitness brands. We are committed to creating products that will stand the test of time, and we know that once you try our gear, you'll understand why quality is king.

At Immortal Physique we also know that by looking after yourself Mentally, Physically, and Spiritually, you can unlock the key to looking, feeling and performing better than ever. You become younger than yesterday. So why wait, come and join our awesome Immortal Physique Facebook community today and see what all the fuss is about !!!   https://www.facebook.com/groups/501254984662980/

Our mission at Immortal Physique is to inspire and empower individuals to lead active, healthy lifestyles through high-quality fitness apparel. We believe that everyone has the potential to be their best selves and we strive to provide the tools and motivation to help our customers reach their goals. Whether you're just starting your fitness journey or are a seasoned athlete, we are committed to supporting you on your path to success."


Australian Owned & Operated


John S.

I absolutely love my Immortal Physique gym gear! The quality is top-notch and the designs are so stylish. I feel like a whole new person when I put on my Immortal Physique clothes - they give me the motivation and confidence to crush my workouts. Thank you Immortal Physique for helping me feel my best!

Mary U.

As an avid runner, it's important for me to have gear that can keep up with my intense training. Immortal Physique has not disappointed - the moisture-wicking fabrics and comfortable fit have made all the difference on my long runs. I'm a huge fan of Immortal Physique and will definitely be a returning customer.

Joshua A.

I've tried many different fitness apparel brands, but Immortal Physique is by far my favorite. Not only are the clothes functional and high-quality, but the customer service is unbeatable. I had a small issue with my order and the team at Immortal Physique went above and beyond to make it right. I'm so grateful to have found a brand that cares about its customers as much as Immortal Physique does.

About Us

Immortal Physique gym clothes logo story and meaning
S-Phoenix Hidden Bicep Pose

 What is the product quality like you ask?

It's HIGH quality Physique assisting and accentuating apparel at an affordable price.

With our Immortal Physique Performance Apparel, you will find very high attention to detail in all our designs. All the way down to the hardware we use. We deboss our logos and brand names on all our metal eyelets, logos debossed into the metal of our zipper handles, tie up cords with brand name debossed on metal tips etc.

Current and future designs aimed to support All Immortal Physique types.

Not just the BIG MUSCULAR type bodies of the world.

BIG MUSCULAR bodies are not often able to be the most competitive at the highest levels in all types of sports; Marathon Running, for example.

From a marathon runner to a sprinter, from the hammer thrower, to the high jumper our high quality apparel is designed to cater for all physiques, and body types, what ever your passion may be.

Just like the old saying goes, “different horses for different courses”.

This means any athlete can be an Immortal Physique in their own field of specialty.

There are many of you out there and we want to support each one of you as you tackle your own “Mountains of life”.

No matter what your life fitness goals are, we will be with you every step of the way, because that’s what High Quality Apparel should do.


We care about what you think after you purchase our products and therefore, take all your needs very seriously when designing our range both now and in the future.

We understand that the most important things to consider with fitness apparel are comfort, durability, functionality, latest technology and style.

These are the key features needed in your apparel if you want to achieve your biggest fitness goals giving you the best opportunity to build that Immortal Physique.

Our key points outlined:

  • Style - Our fresh new designs are very flattering and will not only make you look and feel great whether you are training or just out and about.
  •  Comfort - Our apparel is made from premium fabrics and materials designed to make you feel extremely comfortable while making it easy to train over long periods of time.
  • Durability - Designed to last by using very high-quality materials and craftsmanship therefore giving you longevity and the best value for money.
  • Functionality - Our high-performance apparel allows you to flex, stretch and move with ease without feeling restricted while building your Immortal Physique.
  • Latest innovative technology - We use the latest technology in design, fabrics and manufacturing so you are ahead of the competition and can perform at your highest level.
    Long lasting, Water wicking, Heat releasing, Skin protecting, Shape holding are just some of the topics our technology focuses on.
    We designed our apparel so you can use them for both working out or chilling out.
    Immortal Physique isn’t just a fitness brand, it’s also a lifestyle and a community of people that are closing the gap on the ideology of Immortality.

Immortal Physique will be here to cover all your Fitness, Gym, Activewear and Sports Clothing needs, drop by drop you will see fresh new ideas and design innovations so when wearing them they leave you looking and feeling your best while on your journey to wherever you are going.

 Start your journey today and reward yourself with our high-quality Immortal Physique Performance Apparel.

Because an Immortal Physique is"Earned, not given".



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